As the oldest city in Highlands County, Avon Park is rich with Old Florida charm.

As the "City on the Circle," Sebring is known for its beautifully planned layout and ample attractions.

"Lake Placid" suggests a peaceful, idyllic escape - and that's exactly what you'll find in this charming Heartlands city!

From beautiful parks to one-of-a-kind attractions, Hardee County offers locals and visitors alike the chance to enjoy a true slice of serenity in Florida's Heartlands.

Find local accommodations, racing, recreation, nature, festivals, special events, arts, culture series and much more.

Gear up for an action-packed events at the Sebring International Raceway!

The Heartlands are home to an abundance of beautiful lakes where peaceful strolls and fishing fun abound!

The Heartland's central location in South-Central Florida gives you effortless access to travel.

Florida is known for its world-renowned golf opportunities, and the Heartland is no exception!

When it comes to parks and outdoor adventures, there's no better place to be than the Heartland.

The Heartland is home to South Florida State College, a higher education institution whose central location makes it a premier choice for local students!